The Whisky Word

The Whisky Word
23 Sep 2013
20:05

Sam Simmons - Who Drinks Whisky (Part 3: Sex)

If you have made it this far in the series and the generalisations from previous posts haven’t spurred hate mail, I continue by suggesting that women love whisky more than men. Yup, there, I said it. 

But why would I say such a thing?

Women love things, heck one loves you, for example, and you’re a nightmare. 
Females (like males) love loving things, be it particular TV shows (Friends, Lost, Star Trek TNG),  books (The Red Tent, The Handmaid’s Tale, Game of Thrones), or material goods (from hockey skates to vintage all-valve/tube amps to blue diamonds).

Yup, women are SO predictable.

For many, and for many years, enjoying a whisky was a solitary pursuit. A few fingers after a day of work, a dram in the jammies before bed, or even a small tasting with notes scribbled and annotated in a folder to share at the next geek gathering or to submit to the online ether. This is the kind of stuff boys like to do, activities for one: make a model airplane, whittle a Canada Goose for Uncle Eric’s birthday, tear a phonebook in two...

But now with whisky coming out of solitary, out of the privacy of the lounge or study, and into the public sphere of whisky tasting/fair, live music & whisky gig, or “experiential” whisky event, more and more women are holding out their empty glasses and asking all the right questions (ie. Not “gimme your oldest”). Women make up an increasing number of punters in the whiskyverse. Eddie and Amanda Ludlow’s Whisky Lounge, a UK-based whisky gathering that hosts events in all major cities on this great island, records that on average, 35% of all attendees are female. The Whisky LIVE franchise has reported The “women and whisky” format in a blog, newspaper article, or seminar roundtable even seems a bit dated already and I can say that most of the tastings that I conduct are attended by at least 30% women. I know, I know, when you’re this handsome, charming, and self-deprecating the women should flock, but the numbers cannot be exaggerated, folks.

Rush concerts and Star Trek conventions are largely attended by men, the enjoyment of each almost always a solitary affair; you throw on 2112 when you’ve got the house to yourself and when you settle on the Sci-Fi channel for a little Picard action, season 3, stardate 43140, anyone else nearby suddenly remembers that scab they needed to go pick in your bed. Women are social animals and can be the geekiest of geeks. Your local whisky fair ain’t seen nuthin’ yet.

Gina Bellafante of The New York Times certainly regretted her words (while proving that sterotypes come from all angles) when she asserted that no woman could enjoy Game of Thrones (NYT April 14, 2011), only to be bombarded by legions of angry female fantasy fans. I unapologetically use a stereotype (that women thrive on shared experiences) to inform my argument.

And await the hate mail. 

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